News & Events

 Measuring customer satisfaction in real time

10th September 2026 | 4 min read

At Opal HealthCare, we recognise that one of the most valuable indicators of performance comes directly from the people who experience our care every day: our residents and their families. That’s why we measure customer satisfaction through a continuous feedback programme using regular surveys for residents and their families.  

The surveys track two key internal metrics: the Customer Satisfaction (CSAT) score and the Customer Recommendation Score (CRS). This approach provides real-time data, which is displayed on each Care Community's webpage. The aggregate CSAT score from all our Care Communities is also displayed on the Opal HealthCare home page, to give full transparency. Our team uses these insights to help drive continuous improvement and enable families to make informed decisions about their care choices.

What surveys does Opal HealthCare use?  

These are the four types of surveys we send to families:

  • Families of new permanent residents  
  • Families of residents who have transitioned from respite to permanent care  
  • Families of respite residents  
  • Families of permanent residents  

Survey results are displayed as percentage scores under key categories on each Care Community web page. This gives families clear, transparent insights to support informed choices.

Customer Satisfaction (CSAT) score

Also known as CSAT, Customer Satisfaction tracks how satisfied residents, relatives and representatives are with their Care Community. It is measured by asking: “Overall, how satisfied are you with your Care Community?” While many organisations measure CSAT on an ad hoc basis, we include this question in our continuous surveys so we can use real-time data to drive improvements.

Customer Recommendation Score (CRS)  

Customer Recommendation Score, or CRS, is Opal HealthCare’s adaptation of the Net Promoter Score, a widely used tool for measuring customer loyalty. We calculate CRS by asking residents and relatives: “How likely are you to recommend this Care Community to family and friends?” This is meaningful because people are most likely to recommend a service when they have been consistently impressed by it. It is a powerful indicator of trust and confidence.

All feedback informs continuous improvement at our Care Communities  

We use the insights from resident and family experience surveys to guide continuous improvement and invest in strong clinical governance, digital care systems, ongoing training and evidence-based care planning.  Learn more

To support person-centred care, we monitor clinical indicators every day, complete internal audits, and work closely with residents and families to align care with their needs and preferences. When we see opportunities to improvement, we put targeted actions in place and share across our Care Communities.  

Your feedback is important to us. We encourage participation in surveys, care meetings and our feedback channels. We review all feedback, and act to continually strengthen outcomes and wellbeing for our residents.